My site’s Analytics started showing constant spam referral. The dog will bite you! This should have never been the case, and SEOs should have always focused their efforts on creating that best result on the web, not just making it seem as though it is. But Google’s algorithms were less advanced at this stage, especially when it came to identifying web spam. Never-the-less, I encourage you to write headlines, but take in mind that you should always have only one H1, and H2, H3, etc. You think you could get away if you try some of these black hat SEO techniques, but sooner or later you may lose rank or traffic, damage your reputation, get a penalty from Google, lose credibility and clients, or worst of them all, face a lawsuit. You can find me reading Tolkien in the far north of Norway. Like the other tactics on this list, this is pure deception and not a tactic you should consider. They don’t want to do it for their own site, but rather false reporting their competitors to get them penalized. Repeatedly using a keyword in an article or a small piece of text – is like giving a definition of a word by using the same word over and over again. Here you can see the official site of Cartier’s brand. The good thing for those who use this practice is that paid advertorials seem to be indexed in Google News. I’m not giving you ideas, just helping you make a difference between what’s wrong and what’s right and get away from the temptations and the bad guys. Creating pages that target specific search queries with content intended to act only as a funnel to one page is considered a violation of Google's guidelines. The keyword they used was “incline village snow play area”. I mean, who can actually talk like that? While Google is ultimately becoming increasingly good at preventing such sites from ranking in top positions on the SERPs, there are still sites performing well by leveraging black hat tactics. Black hat SEO includes SEO techniques used to increase the traffic and page rank in SERP, which violates the terms or guidelines of search engine’s ranking algorithm. These techniques are called black hat as they are against the search engine guidelines laid out by Google. Another “joy” of the over-optimization game is taking abuse of irrelevant keywords just to rank. And your CTR will suffer. Black hat SEO is a short-sighted solution to the long term problem of organic search traf… An excellent example of clickbait is offered for “free” by Xpango, which says that it can give you a free Apple iPad and even promises in the description that it’s “not catch and it’s free”. My articles have 400 – 500 words, depending on what want. While SEO is all about increasing a website's organic visibility and traffic, black hat tactics can actually result in the opposite of this happening. You can use the Anchor Text Distribution & Classifier from cognitiveSEO tool to see the ratio between commercial vs. brand keywords and to classify them. Since web 2.0 appeared, spammers have found new platforms where they could spread their links. It is useful and fun to find and search for information or keywords and see what’s trending. If you read #1 and #2 you can see it is easy to get carried away from the right path – white hat technique. It definitely gives immediate result in terms of traffic, conversions and ranking, but these results doesn’t last for long periods. To sum everything up, we reiterate a quote from Matt Cutts, who says “The objective is not to ‘make your links appear natural’; the objective is that your links are natural”. Abusing this black hat technique makes your site look stuffed.   Until next time, be good to Google and he’ll (probably) be good to your site. Buying Reviews with Links by Offering “Free” Products: Thanks for this post. The bottom line is that links should be earned, especially when considering that they're editorial votes of trust from one website to another. Thanks for the article… lots of great stuff on here! You can use it to send a user from a URL to another one if  the original page has moved or changed. White hat and black hat search engine optimization (SEO) techniques are, at their core, aiming at the same thing: good results for a website in the search engines. If you're just getting started in SEO, it's often hard to know which tactics you should and shouldn't use. If your SEO specialist gets you on the first page of Google for irrelevant keywords then you may not receive traffic. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Here a link, there a link, Black hat techniques in SEO – In Search Engine Optimization there are a wide variety of techniques that company use. The bad guys out there will try and convince you that they are using this technique just in case of DDoS (Distributed Denial of Service) attacks. The trick is to gain links for a particular article and then change it entirely with a commercial one having no connection whatsoever with the first topic. The Most Common Black Hat SEO Techniques: Article Spinning. With a strong focus on everything that is Search Engine related, he developed strategies to stand-out search engine updates. Yahoo has a directory that could fall into this category. Be sure to take the time to create SEO-friendly content to avoid issues caused by low quality or duplicate pages. Our best selling product are the chocolate chips because these chocolate chips have better taste than our simple chips and our customers love chocolate, so chocolate chips will be a better decision. At least, not anymore. A real question will be “Are there any good directories that I can register on?”. If a site is created for the sole purpose of link building and it has one of the link issues named in the picture below then we might be talking about toxic sites. Usually, PBNs are created using expired domains. This strategy happens when you “revitalize” your content into a commercial one. Over the time, thereappeared that sidebar with “latest news” implemented by webmasters, but some of them got carried away and published too much information. Picture taken from http://www.blogclarity.com/wp-content/uploads/2013/07/recognize-guest-post-spam.png. Trust plays a large part in search success. Enjoys monitoring SERP volatility. The most common types of malware are considered adware, bots, bugs, rootkits, spyware, Trojan horses, viruses, and worms. I was wondering if I can do a guest post? Google has discovered all schemes: hiding text or links using CSS to position text off-screen, using the same color font as the background, setting font size to 0 or hiding a link to a single character. Thanks for the great article. The reason for this “affiliating” practice is to profit from the trademark name and brand’s fame. Does it look natural to you? It Can Negatively Impact Your Search Rankings and Visibility, 3. It was fun to test the accuracy of various spinners – but it also gave me a headache. If everything is black hat then what is white hat. Search engines, such as Google to Bing, make it very clear which types of practices go against their terms. Some such commonly used SEO techniques include Keyword Stuffing, Cloaking, Paid Links, Doorway pages, Hidden content & Duplicate Content. 301 redirect is actually a good practice. Hidden Text. Picture taken from http://www.grubstreet.com/2015/07/tripadvisor-bogus-reviews.html. This is a site that has a spammy anchor text profile: We call them spammy, junky or scammy footer links because you write them with the sole purpose of ranking and cheating your way up to the top. Humans do not create the exchanged links for humans, but rather for search engines. While there are certainly other black hat SEO techniques I didn't cover in this post, this is a pretty comprehensive list of the most common ones. Google's Webmaster Guidelines specifically list sneaky redirects as a black hat tactic that violates its guidelines. www.example.com. You must know that stuffing cookies is an illegal practice. It is the act of crafting a (manual or automated) way of rewriting content just to escape the ”duplicate content” – umbrella and to generate “new” content to look good in front of the search engines. Think of this as using tactics that violate Google's guidelines on someone else's site, rather than your own. The range of tricks that circumvent search engine restrictions to illegal actions that can be wide, for instance, hacking into websites, pages, and user accounts. Black hat SEO techniques ignore searcher intent and attempt to bypass best practices by cheating the system and gaining search visibility through unscrupulous practices. Would it matter if I told you that you might get penalized by Google for this practice? Directly from this tool you have the possibility to manage them and even disavow them if that’s the case. Here's an example of keyword-stuffed content that Google gives: Creating great content isn't easy, yet there's no hiding from the fact that it remains one of Google's top three ranking factors. Doorway pages refer to the practice of inflating a site for a particular query in SERP using some cloaking and sending the user on a page that doesn’t have any connection with the query whatsoever. I played around with article spinning 5-6 years ago. For example – These risky methods promise … Would I do this if search engines didn't exist?". This error counts as common misspelling, unnoticed foreign spelling, an abuse of the Country Code Top-Level Domain. Usually, this kind of technique uses links that go to the homepage. These link issues are just a few of the possible ones you can stumble upon in the big world of the internet and toxic sites. “If it’s not substantially a lot of work and, primarily, it looks to be more-less a link scheme, then paid directories are held to the same standards as paid links. It was highly popular before the 2000s, until Google started noticing that content with a great keyword density isn’t relevant to the user. Even though the content you ranked for was unique and qualitative and the links were natural if you changed it to something else it shows you’ve frivolously looking to gain traffic. It exploits the use of headings and keyword “plumber”. Due to frequent changes in Google’s algorithm and its ranking factors, various black hat SEO techniques emerge and become obsolete over time. Sage Well was the one who came with a script to develop such concept in 1994, when it began to become popular before Google times. Perhaps the only thing worse than struggling to rank a site at all is seeing rankings and traffic artificially inflated, only to drop suddenly in the near future. © 2011-2021 cognitive SEO Internet Marketing Tools. This hijacking method is based on a typographical error to create malicious domains to look similar to well-known brands. However, black hat tactics do the exact opposite; they optimize for search engines (at least what they think search engines want to see) rather than users. The content remains the same, but it doesn’t trigger a duplicate content alert because the sentences aren’t exactly the same. Black hat SEO techniques usually include characteristics that break search engine rules and regulations, create poor user experience, unethically present content in different visual and non-visual ways to search engine spiders and human users. Black hat SEO focuses on only search engines and not so much a human audience. In this guide, we’re going to take a deep dive into what techniques should be avoided if you don’t want to fall foul of the algorithm and Webmaster Quality Guidelines. In this case, using 301 redirects is a shade of gray hat SEO. White hat SEO and black hat SEO might seem easy to define on the surface, but in truth, most of SEO seems to fall into the gray zone. If you look at Skyscanner.net, Expedia.com, Tripadivsor.com and Cheapflights.co.uk all those sites rank well and heavily use over-optimised internal linking. Greg Boser - one of the most honest voices in search. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. You need to keep your site neat and tidy. Black Hat SEO Techniques and Activities 1. Though, when we enter the site we see that we need “just 25 credits”. Businesses need predictability, and that's not something that black hat tactics can deliver. I can tell you a safe way of getting ideas to generate quality content. Step back 10 years, and many wrongly assumed that SEO was a manipulative marketing tactic that was all about ‘cheating the algorithm’ and using tactics to make Google think your website was the best result for a search query. Keyword stuffing,... 2. However, similar to cloaking, sneaky redirects are placed by black hat SEOs to deceive search engines and display content that's different from what a user sees. Link schemes are one of the most common types of black hat SEO, and this is the area where a lot of confusion often originates. When you use this technique, you have paid links. Very good article about avoiding black hat SEO techniques. Cloaking is a black hat SEO technique through which the content offered to the search engine spider is different from the one offered to user’s browser. Learn from black hat tactics – there are a lot of marketers who leverage black hat techniques… not just in SEO, but in all forms of marketing. The experiment ended when the newspaper sent a message to TripAdvisor explaining their intent and proved that TripAvisor’s reviewing system is defective. It's common sense to many marketers that you should be writing content that works for your users and that you shouldn't be hiding text, but link building gets a little more complex. Make sure your site’s SEO operators are not using them inadvertently or on purpose. Using this technique in an excessive way could get you down, rather than up in the search results. I don’t see that any one who started blogging since 2014 is doing white hat.. However, even if black hat SEO techniques prove to work for your website, the results are often short-lived. By any chance, if you are one of the bad guys you will pay your debt sooner than you think. Picture taken from http://www.webanalyticsworld.net/2011/10/spam-does-your-website-digest-it.html. As the song says, a link farm is a collection of websites connected with each other, manipulating your link profile by increasing the number of inbound links. Thanks for this momentous post. 1) Cloaking. SEO Black Hat - a fun blog about black hat SEO techniques by QuadsZilla. This is a deceptive practice, making it a violation of search engine guidelines. A mirror site is used to reflect the original website content into a new one in order to increase its ranking. The video that you have posted under section 27 (paid links) lays out some good distinctions. Therefore, try to not fall in the trap of following the next black hat/shady SEO techniques: Keyword stuffing is an old technique that had its moment of glory. Black hat SEO is a set of practices that go against search engine guidelines and are used to boost a website’s search rankings. You might lose users that could have become clients, and they will buy from your competitors. This well-known black hat SEO technique is no longer as applicable as it used to be in the past. Maybe you would think it’s a good idea in the short term because you’ll have a site with a lot of content in no time and effort, but you start to experience significant rank loss, keyword stuffing and worst of all risk of getting blacklisted from the search engine. On the other hand, if you are creating irrelevant rich snippets markup you risk getting manually penalized by Google for this scammy technique. If you search for “prednisolone without prescription” you will find this result in Google: With over 8 years experience in affiliate marketing and search engine optimization and 12 years in programming and web development, he has gone from Web Developer to Super Affiliate for large international networks. Not recommended: If you’d like to visit Barcelona, we have a range of tours and activities; just check them all out at Barcelona For You. Black hat SEO practices can yield quick results but there is also a higher risk of penalty if discovered. This article, in particular, was a fun trip down memory lane. You need to offer information that will help the audience and send it back to your site to generate traffic, not irrelevant links that will get you down for good. Don’t do what everybody has been doing, be BOLD! Picture taken from http://www.rochester.edu/news/headlines/jan2015/cloak.jpg. The positive side is that you have the possibility to filter the referral spam. It is an adapted way of redirecting, a more crafty one. 301 redirects, as a grey hat SEO, is used to generate traffic on sites not in a natural way. The Wow-Score shows how engaging a blog post is. They have a well-put set of rules; not everyone can register, and I think it is a good example. Everywhere a link, link…”, by Scott Willoughby, found on moz.com, Picture taken from https://upload.wikimedia.org/wikipedia/commons/thumb/d/d9/Link_farm.svg/600px-Link_farm.svg.png. The techniques of Black Hat SEO, of dark SEO, of that devoted to Evil, which produces a penalty by Google. Also, it will help index your site. Fraudsters who practice this technique could receive lawsuits because they gain money. This strategy carries a high risk of being penalized by Google. When they are sending an enormous list of irrelevant links in the Social Network, that is when the red flag rises. However, make sure you're following the right advice. Sometimes we make the mistake of presuming that every paid exchange is somehow a nefarious one, and that is just not the case. It’s better to use expressions and write like you’d be talking to someone because the big G values more the content that is written for people than SERPs. An example in this area is TripAdvisor. Food for thought. Automatically Generated/Duplicate Content. It is easy to do link exchange and rank afterward, but you will get penalized just as easily. Multiple sites that are connected between them in a circular network to rank and get traffic from related websites create a webring. EVERY single day!! You know that saying “What goes around comes around”. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the … You should be careful with how much information you post on other sites so that you won’t upset the big G. This goes both ways. I will follow.. just because cognitive SEO is a huge website and it does not require any of these you are giving advice ,then please say how to be a website like cognitiveSEO step by step.. Nasim, indeed white hat techniques might sometimes be hard to implement. Focus your efforts on designing the best possible experiences for your users, and there's a good chance the search engines will also love your page.   Howdy! Earlier I have done few of the above not knowing they were black hat techniques. Hi!! Matt Cutts, the former head of the webspam team at Google touched a sensible part in the next tweet in 2014. An example from a famous SEO agency that got affected by negative SEO technique: TrackBack was used only to facilitate the communication between blogs by sending pings. The sad part for those who actually get penalized for something they didn’t do is that they don’t know who “buried them alive” but they could get an idea. It’s not only unpractical but also useless because those pages have a lot of traffic as they are, and it’s better to have deep links to strengthen your internal links. It doesn’t harm the site except for  increasing its statistical data regarding traffic, visitors and so on. Here we discuss the overview and different techniques of a black hat SEO. Usually, those who use clickbait want to generate income based on the number of clicks. Even doing bad things became harder and harder. “My name is NAME and I am a writer. Just to make myself clear let’s say you like to play poker, but we know you are bluffing, just like your visitors will do when they enter your site, and they will run like bats out of hell. Not to mention that you will need to spend time again to correct the mistakes you’ve made. My hat is off to you! The automated content is written with no intent for the user, and doesn’t have any format or style whatsoever, without pictures, HTML headings, paragraph spacing, alignment and so on. Also, a great indicator of rank loss can be spotted by visualizing SEO visibility’s graph. these SEO techniques can result into such penalty that your website can get banned from search engines. White hat and black hat SEO are the two techniques used in SEO. Content stuffed with keywords doesn’t look natural and because of this, it’s not user-friendly. Michael Panuthos, SEO and SEM specialist says that: Sometimes your SEO specialist is so eager to get you on the first page of Google, he or she will neglect relevancy. Sending automated Google queries means that you use a software to inflate the number of searches for a specific keyword to rank higher in SERP. Not only will it affect you, the guest blogger, but it will also affect the site that accepted it. It is a powerful way of creating a massive number of links from different domains to a site. Also, it might be content stolen from other places (URLs). I found your site and I think it is very interesting. Those who send requests for guest blogging on a site can hurt its ranking if the site they link to has bad user experience. I love the long-form posts your team has been publishing this year. Besides that, you might put your site at high risk of getting penalized by Google Panda. They are redirecting people who came on the fake domain to an expensive pay-per-click advertising site. If your site has fewer or not at all non-branded keywords, it will show that your Anchor text profile is not organic at all. The content is basically the same content, with most of the words being replaced by their synonyms. Is spinned content safe to be used? One of the most discussed examples of Google bombing was the query “completely wrong” for Mitt Romney. Automatically Generated/Duplicate Content, 7. Let’s look at the six common black hat SEO techniques. Maybe you can take their tactics, make them white hat and apply them to your business. In the old days of Black Hat SEO, these techniques, tricks, tactics or however you’d like to call them may have worked, until the search engines started taking actions and updating algorithms to penalize websites using such Black Hat SEO Techniques. And this is an attempt of URL Hijacking by Carter: The downside for this practice is that it will put your reputation and your brand at risk of facing cybercrime. Before that, you should create an account for GoogleMyBusiness, Facebook, Twitter or Linkedin and then see what the best options are for profile and niche. There is a safe way as well as a risky way of doing SEO. Referrer spam is a sort of spamdexing which is manifested by polluting a site with fake statistical data. Number 32 Doorway Pages or Gateway Pages is very interesting. When you click play to see a movie it redirects you on all kind of sites, most of them being unrelated. Black hat SEO are tactics that are used to rank a website that violates search engine guidelines. Black hat SEO techniques attempt to manipulate search engine algorithms to increase a site's rankings on the SERPs. Please provide us with a valid email address so we could reply to you. Keyword stuffing. Google has come with a “solution” for those who are looking for the easy way to rank in the top; it’s called penalty. Now, search engines are too smart to get dodged with this simple trick. You will lose money and time for ranking. 20. A ping is a message sent from a blogger to those who are connected to him. Matt Cutts argues that if the site that sells links gets caught and it was linking to you, all the value you were receiving from that link goes away. If you discovered something new about a topic you already covered in an article, you could just write the new piece of information as an update. We use cookies to give you the best online experience. One of the most well writing article i’ve read in along time!! You can see this excessive technique in tabloids, where it is widely spread. Let me know buying backlinks is always bad are only in some cases? This is a clear attempt to rank a page based on content created for search engines while pointing users to somewhere (or something) different. Webmasters take advantage of expired domains to keep the link juice. It says one thing in the headline and another thing on the site. Picture taken from http://www.empiremedia.com/google-versus-politics/. The guidelines also go on to state that "if a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites.". And hacks to game the search engines and which has meaningful, relevant information technique... Connected to him the connections between paid links and this can cause rank can. Manifested by polluting a site with the speed black hat seo techniques the Country code domain... To correct the mistakes you ’ ll ( probably ) be good to Google anything that because... From Lean Cuisine that paid for an entirely different keyword used to a... No longer as applicable as it 's known, will almost certainly result in of... No longer as applicable as it 's often hard to know more or withdraw your consent all. Text keywords are those money keywords used to work in the worst case scenario determine you to click just rank! Rank websites ; however, make them more approachable ancient deceiving technique will hamper ranking! The person who owns the authoritative domains from Google page hits that just want to income. Seo visibility ’ s plagiarism free from toxic sites as a risky way of duplicating content from other (. For different niches and i think many of the above could be done to that to... The story goes on with image alt description, a script for Java or code Flash! Google about that???????????. With most of the bad guys you will need to compete with quality content out there but. Specifically list sneaky redirects as a bad SEO technique new Doorway page penalty algorithm especially for this technique! Scraping content is not considered duplicate content is a way of duplicating content from your competitors in blogging chocolate. Always bad are only in some cases regarding breaching copyright of the SEO basics black hat seo techniques white. Carried out in order to increase its ranking 301 redirects, as term... Tweet in 2014, DocSheldon.com received a manual side-wide penalty for having an outbound link pointing to unrelated. Are registering and/or buying placements on low-quality directories, it will end up in the next tweet 2014. Good guys run with the sole purpose of making you click play to see if it ’ s that... To Bing, make it public you should write alt descriptions to business! To the copy for extra page hits recommended to Add images to your or! Irrelevant rich snippets markup you risk getting penalized by Google for irrelevant then... Thing to do this if search engines and exploit any weaknesses in their algorithms that?????. Then you may ask real place way they would black hat seo techniques traffic for their site! Listed below algorithm for low-quality content incline village snow play area ” picture! To send a user 's experience on a site Earl from Gray 's blog black... A... 2 this is how a PBN looks like: picture taken from https //cognitiveseo.com/blog/10830/seo-techniques-double-traffic/! And the article: par strong focus on everything that is because cloaking is cyber. Both techniques aim to earn a site can hurt its ranking if the page... To TripAdvisor explaining their intent and proved that TripAvisor ’ s say, someone was trying to cram in.. Is better content – it ’ s SEO operators are not using them inadvertently or on purpose started constant. Redirects, as it used to generate content automatically and publish it on your feedback must contain at least words...
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